Guy Kawasaki wisdom, how to collapse time to trust, and taking a long-term view
In partnership with FIVERR
Welcome to Partnership Wednesday! Here are 3 ideas from me and 1 question for you to consider this week to create partnerships you never thought possible!
3 IDEAS FROM ME
I.
Trust equals consistency over time. If you’re forging a new partnership, find ways to consistently add value (I cover this in the Partnership Essentials course). If you’ve just entered a new partnership, create an efficient, high-value fortnightly meeting tempo.
II.
Asking, ‘Is it time to reset this partnership?’ provides permission to engage in a respectful and productive conversation about a partnership that may no longer be fit-for-purpose.
III.
What do you do when you’re at odds with key partners on approaching target markets? I was this asked this question from the crowd this week. Here’s my answer:
Revisit incentives. The value of a partnership comes from each party capturing their incentives over time and for a partnership to persevere, some material value needs to be captured from the first market to demonstrate the union is working. With that credit in the bank, the partnership can make decisions about how to prioritise and schedule additional market entries.
Keep in mind that entering subsequent markets will be different each time. In other words, one of the partners may stand to benefit slightly more than the other in each new market.
Resetting a partnership to take a long-term view helps to demonstrate that each of the partners will enjoy equal benefit over time. Bottom line: Secure the first win and take a long term view
1 QUESTION FOR YOU
What question can you ask to give YOU conviction to enter a new partnership?
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Until next week,
Phil Hayes-St Clair - Partnership Expert
Partnership+ Moment
Guy Kawasaki, Apple’s first Chief Evangelist under Steve Jobs, now Chief Evangelist at Canva joined me on Partnership+ and here’s a piece of advice that’s a must watch! Tap the tile below.
To get the full learning experience, subscribe to Partnership+ on Apple Podcasts, Spotify and Youtube!
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