Founders are expected to have all the answers. Founders and founders-turned-investors know this is a long way from the truth. 

There are two reasons why startup founders press on with untested assumptions. One is legitimate, the other is convenient.

Nurturing early adopters and trust share a similar foundation. They require consistency over time.

Founders have nothing to lose and everything to gain by scaling wellness. The key is to lead by example.

Instructions are hard to write well. And the punchline is they should be written well before you start building the product.

Experimentation is important. Here is how I navigate between experiments that are 'interesting' and those which help advance the mission.

Asking the right question at the right time is an art. Here is the one I religiously ask twice a year.

Hiring makes and breaks startups. Writing a hiring plan can change the game for founders but it needs to be believable. To them and to investors.

In the spirit of turning down the taboo around this issue, here is the framework I use to address this issue.

Intel is an ingredient brand. It is a unique example of one brand powering another and a path to growth for startups.

Startup founders are advice magnets. How you triage advice can make all the difference and I hope this approach helps you too.

Here is my presentation from ‘Finding Funding – How To Fuel Your Growth’, a talk I gave in Canberra today.