On meeting people where they are, and creating a path to the first win
Happy Partnership Wednesday! Here are 3 ideas from me and 1 question for you to create partnerships you never thought possible.
3 IDEAS FROM ME
I.
‘Meeting people where they are’ is code for understanding and meeting a human expectation. When you hear a partner say, ‘We need to meet our customers where they are’, it also serves as a useful and gentle reminder that you might have a way to help but a pitch full of bells and whistles that you think are important may miss the mark. Instead, paint a bright strategic future that starts with practical and easily digestible solutions.
II.
One of the most valuable acts in building a successful partnership is helping a business partner to do a better job of meeting their customers where they are. Start by understanding why their customers come to them and how often they engage, and then look for gaps in how they might be falling short. The best solution(s) to surface from these investigations can deliver a compounding benefit because they help your partners customers and also position your organisation as an essential ingredient to your partner’s success.
III.
Assume your business partners are overwhelmed. Reducing overwhelm can go a long way to differentiating your brand and providing the time and space for decision making. #simplicityforthewin
1 QUESTION FOR YOU
A fast first win in a new partnership is a confidence builder. It can also go a long way to rewarding the risk that your contact took when introducing you to their organisation. A fast first win that can be celebrated by both parties should happen within 90 days of signing a partnership agreement, so here is my question for you:
What first win could you deliver with a new partner within 90 days?
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Until next week,
Phil Hayes-St Clair - Learn more about my work here.
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