How to approach ecosystem-led growth with Bob Moore
This episode of Partnership+ explores the untapped potential of partnership data with Bob Moore, CEO and co-founder of Crossbeam. Learn how data can reveal your best potential partners, optimise collaboration, and drive growth.
Key Lessons:
✅ The Role of Data in Partnerships: Organisations can now efficiently utilise data to identify and connect with the right partners.
✅ Data Gaps in Collaboration: Understand the history and common mistakes of underutilising partnership data that have impacted growth.
✅ Maximising Potential: Learn the practical steps to unlock the power of the data you already have.
Connect with Bob:
Key Insights:
✅ Ecosystem-led growth is about using data and intelligence to scale partnerships efficiently.
✅ Partnership success requires alignment across go-to-market teams—not just the partner team.
✅ The future of growth lies in collaboration powered by actionable, secure data-sharing.
✅ Empathy and adaptability in partnerships can turn competitors into allies.
✅ Leaders must think of partnerships as a core strategy, not an isolated function.
Chapters
00:00 Introduction to Bob Moore
01:17 Bob’s Data-Driven Backstory
03:32 The Origins of Crossbeam
12:07 Ecosystem-Led Growth Defined
13:35 Breaking Barriers in Partner Strategies
27:27 Aligning Teams for Partnership Success
44:25 How to Connect with Bob Moore
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