How AI can increase partnership close rates
IN PARTNERSHIP WITH KIT (THE EMAIL FIRST OPERATING SYSTEM)
Welcome to Partnership Wednesday #104 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals.
Know someone who could use this edition? Share it with them here.
A LESSON TO BUILD ON
In 2019, when building Drop Bio Health, we were torn between two diagnostic platforms that would drive our at-home blood testing strategy. I did something simple, but uncommon. I sent a LinkedIn message to the CEOs of both companies. Only one replied: the CEO of Luminex, a global leader in diagnostic technologies used in hormone and protein measurement for diseases screening and testing. His team didn’t just respond, they leaned in. What began as a supply conversation turned into a co-development partnership with one of their partners, Bio-Techne. This chain of events dramatically accelerated our R&D roadmap.
Leadership Lesson: Don’t wait for the perfect pitch. A clear ask and direct outreach can open doors that proposals never will.
AN ANSWER TO HELP YOU MOVE FASTER
I’m having a lot of partnership conversations but nothing is closing. How do I increase my close rate? I was asked this question from the crowd this week. Here’s my answer:
This is a common issue and instead of showing you the steps to follow, here is an ChatGPT-based coaching assistant to help.
It will walk you through, step-by-step, how to move deals from conversation to close (and show you how to gracefully exit if there’s not a partnership to be had).
3 things to note:
You can use it even if you’re on a free ChatGPT plan (no special access required)
Your answers are 100% private. No one (not even ChatGPT or me) can see what you enter or what you receive. This is your space to think clearly and plan confidently
You can revisit this assistant as many times as you like
Did this help? If YES, leave a testimonial, it’s the best way you can help my work.
THIS WEEK’S MOMENT
What if the real close doesn’t happen in the room… but in a meeting you’re not even invited to?
In this 8-minute episode learn:
How to make your internal champion your secret weapon
Why clarity, not charisma, is the key to internal buy-in
The exact 4 tools to help your champion close the deal without you
Get every episode of the Partnership Playbook on your next commute or workout. Subscribe to the show on Apple Podcasts, Spotify and Youtube!
KNOW PEOPLE WHO FEEL STUCK?
Want to share this issue of Partnership via text, social media or email? Just copy and paste this link:
https://philhsc.com/partnership/23-july-2025
Until next Wednesday,
Phil Hayes-St Clair - Executive Coach
When you're ready, there are three ways I can help you:
1. The Partnership Lab (Applications for the August cohort close 31 July): The Partnership Lab is an AI-fuelled system for sales and marketing leaders who need to close 6-figure partnerships—fast.
2. The Partnership Decision Sprint: 45-minute sessions built for leaders facing high-stakes partnership decisions. Invite up to three people from your team and walk away with clear, actionable next steps.
3. Leadership Events: From Cochlear and Lifeblood to military leaders, I have shared inspiring stories and practical frameworks and insights that shift how leaders leverage partnerships for growth. Book me to speak at your next conference, offsite, or leadership event.
Looking for something different? Send me an email.
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