Opportunity - How small brands win using partnership with Yury Glikin
One factor separates businesses who grow through partnership and those who don’t: they listen. In this episode of Partnership+, Yury Glikin, a partnerships veteran with a career spanning travel, tech, and media shares how to create high-value partnerships.
Here’s what you’ll learn:
✅ Listen first, sell second.
Too often, partnerships fail because teams pitch before they understand the problem. Yury emphasizes that listening is the key to unlocking trust and long-term success.
✅ Creativity knows no industry boundaries.
From Uber x Dettol to Binge x The Iconic, Yury highlights how unconventional partnerships create magic—and massive value.
✅ Assumption is the mother of all failures.
Clear goals and mutual alignment are essential from day one. If both sides aren’t leaning in, the partnership will stumble.
Connect
Chapters
00:00 The Power of Partnerships
06:08 Evolution of Partnerships
12:09 Skills for Partnership Success
18:04 Mentorship and Influence
19:50 Innovations at Thanks
23:56 Successful Strategic Partnerships
27:38 Leveraging Creators and Freelancers
30:03 Building Partnerships for Business Growth
33:19 The Value of Small Companies in Partnerships
36:08 Common Mistakes in Partnerships
38:31 The Future of Partnerships
42:19 Understanding the Value of Partnerships
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