How to Build Trust-Based Partnerships Using the “Give 11” Rule

What if “winning” a deal meant giving more than you take?

Rob Matzkin built and exited companies across 20+ industries and his greatest advantage was knowing how to build trust before entering a deal.

In this episode  learn:

✅ How to use the “Give 11” rule to build referable partnerships

✅ Why cooking for 50 people became Rob’s best growth strategy

✅ How to spot (and fix) partnerships before they fail

Join us for a masterclass in trust-led growth, purpose-first business, and partnership clarity.


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https://philhsc.com/interviews/robert-matzkin

👉 Connect with Rob on LinkedIn.

🌐 Website

Key Insights:

✅ Rob's journey from dyslexia to entrepreneurship shaped his perspective.

✅ Fair partnerships are crucial for long-term success.

✅ Cultural differences significantly impact negotiation styles.

✅ Building trust through referrals is essential in business.

✅ Communication breakdowns are often the first sign of partnership issues.

✅ The Bond Summit aims to foster trust in business.

✅ Early entrepreneurial experiences teach valuable lessons about partnerships.

✅ Negotiation should focus on win-win outcomes.

✅ Dyslexia taught Rob to see the world differently.

✅ Gratitude for relationships is key to personal and professional growth.

Chapters

00:00 Introduction to Rob Matzkin

01:05 Rob's Early Life and Overcoming Dyslexia

03:03 Lessons from Early Entrepreneurial Ventures

06:45 The Importance of Fair Partnerships

08:39 Cultural Differences in Negotiation

09:24 Building Trust through Referral Networks

10:38 Recognizing Signs of Partnership Issues

11:25 The Bond Summit and Its Significance

12:36 Advice for New Entrepreneurs

13:47 Rapid Fire Questions with Rob Matzkin

Share this episode via text, social media or email. Copy and paste this link: https://philhsc.com/interviews/robert-matzkin


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Part 1: Why the world's top podcast company declined a $100M partnership

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The Problem With ‘Owning It All’ in Partnerships