Sales: Building Authentic Partnerships with Colin Coggins & Garrett Brown
Summary
Sales is about being authentic and human.
In this episode, Colin Coggins and Garrett Brown share how you can build better partnerships by focusing on transformation, authenticity, and vulnerability. Here are three key takeaways:
1. Think Transformational, Not Transactional
Instead of asking, "What can I get?" focus on "How can I help others?" Partnerships that transform people’s lives last longer and create more value for everyone involved.
2. Be Authentic and Show Your Real Self
People love working with those they can trust. Be yourself! When you're open and real about your strengths and weaknesses, you connect with others faster. This builds trust, which is key to strong partnerships.
3. Vulnerability Is a Strength, Not a Weakness
Being vulnerable can feel scary, but it helps others see that you're human, just like them. When you share your struggles, you build stronger, more meaningful relationships that go beyond business.
Resources
Get The Unsold Mindset by Colin and Garrett
Connect
Takeaways
✅ Sales is about being authentic and human.
✅ The best salespeople are self-aware and vulnerable.
✅ Teaching provides as much value to educators as to students.
✅ Partnerships should be transformational, not transactional.
✅ Vulnerability can strengthen relationships in sales.
✅ Celebrating the process helps in dealing with failure.
✅ People like buying from those they can relate to.
✅ Shared experiences create deeper connections.
✅ Understanding your purpose can redefine success.
✅ The Unsold Mindset encourages breaking free from traditional sales roles.
Chapters
00:00 Introduction to Sales Mindset and Backgrounds
06:03 The Unsold Mindset: Redefining Sales
15:03 Teaching and the Impact of Education
23:59 Partnerships: Building Meaningful Connections
30:51 Vulnerability in Sales and Relationships
38:58 Embracing Failure and Celebrating the Process
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