Building Products

‘Products’ are the hero of many startup success stories.

But where do you start?

How do you learn as quickly as possible when everyone has an opinion?

Product development is art and science in equal measure. The blogs that follow are designed to help reduce the noise of building products as you keep growing your side-hustle or company.

LOVE IS ALL YOU NEED

The need to grow companies quickly means founders sometimes prioritise acquiring anyone who likes their product instead of people who love it. They fall for the ‘like mirage’ which is often terminal.

By |2020-01-10T21:18:16+11:00February 17th, 2018|Building Products|

HOW TO FRAME OPPORTUNITIES

Founders are never short on opportunities. For the most part, however, opportunities are red herrings. Here's how to assess each opportunity in less than 5 minutes.

By |2020-01-10T21:33:00+11:00October 21st, 2017|Building Products|